Bloom "Glow" color different than object material color?

Hi I have some “electric blue” items that i had at a medium grad pale-ish blue at first but then i busted up their emission power to 5.000 while playing around and they bloomed into this great looking bright white with blue glow (from bloom post process).

This looked great but when they pass over each other, they get a negative black effect from being alpha-blended and although that’s a neat effect on it’s own.. i don’t want that.

I’d like to actually achieve the bright white with light blue glow to occur through a more controlled manner.

any suggestions on how to achieve this?

if i make them bright blue (almost white) with emission power 1.000 , it doesn’t do the same thing.

thanks